Proof — what we've built
"Zero to launch-ready in ten weeks. Brand, website, systems. All of it. Permanently theirs." — Peter Hutton, on the Bawt build
In 90 days, you'll have everything you need to become an Indie Principal — and you'll know it, because you built it yourself.
Your brand. Your operating system. Your launch plan. Yours permanently. No franchise. No split. No one else's name on the door.
Indie Founders is the program for agents who've already decided. You're not thinking about going independent — you're ready to build it. And you want to do the thinking yourself, guided by someone who's done it.
"The most expensive decision you can make right now is to keep building someone else's business instead of your own."
Most agents who reach the point of wondering never make the move. Not because they lack ability. Because of the story they've been told about what independence requires.
The technology is too complex. The brand costs too much. The backend is beyond a salesperson. You need the group's resources to compete.
Peter's book Keep 100% Of What You Earn — and this program — dismantles that myth with specifics. Not inspiration. Specifics.
Three phases. 90 days. One completed binder at the end. Each phase has a destination — by the time you reach it, you'll be able to do something specific you couldn't before you arrived.
13 consecutive weekly sessions. Start July 2026, finish 90 days later.
13 live sessions. A branded ring binder. AI prompts used live every session. Guest specialists. And a community that stays with you after the program ends.
"At the end of 90 days you'll hold a complete, filled binder — your Indie Principal blueprint. Not theory. Something you built yourself, session by session."
Straightforward pricing. No commission split. No lock-in beyond the cohort. Your place is confirmed on payment.
Founding cohort rate — July 2026 intake only. Price increases for all subsequent intakes.
At $400k GCI leaving a 20% split, independence saves you $80,000 a year. Indie Founders costs $2,497 of that. The maths don't need a spreadsheet.
Indie Founders is not for everyone. It's for agents who've already made the decision — you're not thinking about going independent, you're ready to build it.
Three intakes a year. 50 agents per cohort. Each intake is a closed group — you start together, build together, and graduate together into the Indie 50 community.
Peter has 30+ years in real estate — agent, developer, agency founder, coach, published author. He built Hutton & Hutton from a 38sqm office in Fortitude Valley to three locations, 30 staff, and $200M in annual sales. Then he lost the business. Then he rebuilt it.
He's not a consultant who observed independence from the outside. He's lived the brand decisions, the system failures, the recruitment mistakes, and the compounding reward of building something that was completely his own. Karen is a professional copywriter and brand strategist with nearly 20 years writing for top agents across Australia.
Together, they founded Flornt to help agents do exactly what this program teaches. The Bawt build — a buyer's agency taken from zero to launch-ready in ten weeks — is the proof. Keep 100% of What You Earn is the book. Indie Founders is the program that sits between them.
Indie Founders opens 1 July 2026 with 50 spots. We review every application. If you're a fit, you'll hear from us directly before the doors open — and you'll have the option to lock in the founding rate before it closes.
We review applications manually and reply within 5 business days. Your details won't be shared or used for anything outside this process. First names and anonymity are respected throughout.
We'll review it and be in touch within 5 business days. If Indie Founders is a fit, you'll hear from us directly — and you'll have the option to lock in the founding rate before it closes.